Posts Tagged ‘press’

New Gay Youth Magazine “Qr” Fills Void in the LGBT Magazine Market

Thursday, January 11th, 2007

Qr Magazine—a new monthly magazine by and for young gay men.

NEW YORK, Jan. 11—Qr Magazine is the new national monthly magazine founded and operated by a dedicated staff of twenty-somethings for the post-high-school, pre-portfolio young gay guy.

From college parties to first relationships, big city life to forging friendships, Qr Magazine celebrates the wild lives of teens, students and young gay professionals living in post-civil rights/pre-gay marriage America, while also providing a unique avenue for advertisers to speak directly to a trendsetting audience.

“The current top U.S. gay publications [Out, Advocate, Genre, Instinct] are mostly aimed towards an older gay and lesbian readership, and lack the authenticity and punch that Qr delivers,” explains Eric Bogs, 29, Publisher of Qr Magazine.

Brought to you by the former staff of XY Magazine, Qr looks to dominate the 18-28 gay audience with fresh content month after month, featuring:

  • reader stories of dating disasters and wild nights out with friends
  • opinionated views on current events, pushing the limits of political correctness
  • sexy one-of-a-kind photo spreads, showing boys you won’t see elsewhere
  • first-hand reviews of gay life on college campuses across America
  • support info on dealing with debt, parents, and hangovers

…and tons of content that makes most magazines blush!

“We started Qr after being frustrated by ‘the norm’.” says Bogs. “How the media represents us, how our generation feels left out, how we’re not quite ‘Generation X’ and we’re so different from the generation of pioneering gays that came before us. Young gays aren’t defined by their sexuality, and Qr is a magazine that doesn’t tell them who to be, what to buy or what to wear. Instead, Qr is a soapbox to shout from and a community to share.”

Each issue of Qr is collectible, printed on thick stock with few advertisements. Every Qr issue is specially themed around one concept such as “outsider”, “discotech”, “lust”, “cheater”, “superstar”—hip topics that resonate with our readers’ young lives and sets the magazine stylistically apart from competitor’s noisy covers.

“What we’re doing with Qr is making it our reader’s magazine.” says Kevin Joffré, 24, Editor. “We feature reader stories, poems, photos and opinions alongside our columnists, editorials, and interviews. It’s a user-generated product for a user-focused era. The boys who read Qr are the same people who drive MySpace and YouTube—they know the value of producing their own content and enjoy seeing themselves in print. This is a magazine for gay youth because it is the only magazine that won’t talk down to you.”

“…and featuring the most inventive photo spreads with the cutest boys helps our explain our popularity.” adds Greg Frederick, 24, the Art Director/Photographer for Qr, referring in part to the monthly “Boys Kissing” section, filled with sexy, life-affirming photos of—you guessed it—boys kissing, which has already proven to be a fan favorite. “We speak to the pierced, the punks, the skaters, the geeks and clubaholics who feel ignored by gay media.”

Qr Magazine also provides resources for gay teens in need and support for young men struggling to make sense of post-college life. “We take a hard look at the political issues that directly affect us,” says Joffré, “but we’re not just a resource, and we’re certainly not a fluffy fashion mag—Qr is the nerve center for all things young and gay. Qr belongs to everyone who feels left out by the mainstream LGBT press.”

With an already strong presence on Myspace [http://myspace.com/qrmagazine] and on the blogosphere, this might very well be the year of Qr.

To read the first issue of Qr, or to learn more please visit http://qrmag.com.

Contact:
Eric Bogs, President
Qr Media Inc
press@qrmag.com
phone: 310-694-7341
fax: 866-242-9041